Today I’m sharing my controversial view on a topic that might never have crossed your mind before…
Membership site search engine optimization.
What is it exactly?
It’s when you optimize the pages of your “members only” content to be found and indexed by the search engines.
Sly marketers everywhere are doing it! (Haven’t you heard?)
In theory it would make sense to have more of your site’s pages in the search engines for potential clients to find you…
What’s worse than being denied entry at a cool party?
Being the person who inadvertently pushes people away in their business…
But here’s why I think membership site SEO is a load of stinky baloney
Your business will likely undergo a series of changes as it grows and matures. Some changes are easy… others might be a bit more painful.
Raising rates especially can be a tricky matter. Even if you're certain that it's the right thing to do, there are a few roadblocks that might get in your way, like how to tell your clients you're raising rates without ruffling any feathers.
What if your clients leave… and worse, what if you can’t sign on new clients at the increased price?
Today, we're so excited to be able to feature one of our amazing AmbitionAlly Certified partners: Jamie DuBose.
She's the woman you want to hire BEFORE your next launch.
Jamie DuBose is the CEO of ZenplicityNow.com. She helps profitable entrepreneurs make strategic marketing decisions that consistently improve their business & increase their revenue. Her expertise lies in creating targeted, high-performing campaigns that track & use behavior-based subscriber metrics to sell more units to a more engaged audience.
Looking for information on how to start your own affiliate program without creating an unmanageable beast or wasting time and money?
Then you've found the in-depth guide to help you get set up, the right way!
But first… Here's a question for you:
When is the “right time” to start an affiliate program for your online business?
The truth is that timing is everything, especially when it comes to bringing affiliates on board.
And yeah, it’s tempting to try to figure out how to start your own affiliate program in the early days of business… but it’s probably not a great idea to act on that impulse.
A glance at any of the latest marketing statistics reveal that the benefits of building an email list are definitely going to continue into 2017.
But if you're pioneering a new startup (or maybe are just starting to branch out online), there are still a lot of questions to be answered…
Is this something that I need to do right away…or can it wait?
Most of my clients are on Facebook, should I just focus my efforts there?
What does an email list get used for, besides blog notifications?
Is this going to be expensive?
Oh, and the list goes on…But here's what it boils down to:
You need to know NOW if an email list is going to work for your business, or if it's just going to take up a lot of your time.
Hosting a webinar is a powerful way to connect with your audience… but do you have what it takes to be the charming, gracious host who captivates an online audience?
The short answer is: yes. You absolutely do.
It doesn't matter if you're an introvert, extrovert, or totally lost when it comes to tech tools – hosting your own webinar can be a fun, enjoyable way to spend an afternoon.
As long as you can get on-air and communicate your passion with your audience, you've got a winning chance at making a lasting impact on your tribe…and it takes only about 15 minutes to sketch out your strategy.
Your affiliates are a part of your team.
They're full of new ideas and enthusiasm for sharing your products and services with new audiences.
In short, your affiliates are key to continued, healthy growth.
At least…that's how it should be.
What we see a lot is that many affiliates start out with a lot of excitement for working with you… only to progressively lose that focus as time goes by.
Of course, as the focus wanes, so do the commissions, leading into a downward spiral of unenthusiastic affiliates and a decrease in revenue.