Ahh, springtime at last!
For most of us, this time of year is such a great reminder that new beginnings and growth go hand-in-hand. And if you joined in our live 30 Day List Building Challenge last month, you’ve already started with a great focus on that fundamentally important email list.
But now, it’s time to look at what it takes to maintain that healthy growth.
If you’re a gardener of any sort, you know that most trees and shrubs benefit from a bit of cut-back and pruning. It seems counter-intuitive, but pruning really does help many trees and shrubs to grow better by cutting off dead areas to make room for new sprouts.
The same concept applies with re-engagement email sequences.
Re-engagement email sequences clean out those “dead” subscribers who don’t care about your message anymore (or never cared about it in the first place).
It allows you to let go of the stuff that isn’t working so you can refocus on what is.